Sponsorship Policy
1. Purpose
This policy supports the development of beneficial links between ɬÀï·¬and business through sponsorship.
2. Scope
This policy applies to all ɬÀï·¬employees relating to incoming or outgoing sponsorships including external organisations seeking sponsorships from CIT.
It provides a framework for ɬÀï·¬to maximise opportunities, by enabling sponsorship proposals to be assessed fairly and equally, and by ensuring ɬÀï·¬maximises the full potential benefit from any sponsorship arrangement into which it enters.
3. Principles
3.1 Sponsorship is the negotiated provision of funds, in kind support in exchange for advertising, publicity or other benefits.
3.2 ɬÀï·¬may seek additional resources or services through incoming or outgoing sponsorship to support events or activities.
3.3 The sponsorship activity will be consistent with the values, corporate purpose and goals of ɬÀï·¬and the ACT Government.
3.4 The goal of CIT's sponsorships is to connect with target audiences in ways that reinforce meaningful and positive perceptions of ɬÀï·¬by engaging the community, supporting the brand and increasing student enrolments and new business.
3.5 Sponsorship is an important tool for demonstrating CIT's citizenship and brand credentials, raising awareness and profile, accessing target markets and engaging with communities.
3.6 Sponsorship agreements will not:
- limit or direct academic debate in the classroom;
- influence ɬÀï·¬courses or programs; or
- compromise the professional standards and ethics of staff.
3.7 Sponsorship does not include:
- program-based grants or other forms of grant support (these are executed using a Deed of Grant);
- donations or gifts which impose no obligations on the recipient;
- joint ventures or partnership arrangements, in which associated risks are shared between ɬÀï·¬and commercial partners; or
- consultancies or scholarships.
3.8 All sponsorship money becomes money of ɬÀï·¬and will be treated in accordance with the ɬÀï·¬Finance Policy and Financial Delegations.
3.9 ɬÀï·¬is guided by the Sponsorship in the public sector (Independent Commission Against Corruption, 2006) ten sponsorship principles.
3.10 The provisions of the ACTPS Code of Ethics 2010 as outlined at Section 9 of the Public Sector Management Act 1994 sets out the general standards of conduct expected of ɬÀï·¬employees.
3.11 ɬÀï·¬staff must not individually benefit as a result of sponsorship.
3.12 ɬÀï·¬staff will not actively recommend or endorse a product or service and no statement in the sponsor's advertising should imply that ɬÀï·¬recommends or endorses a product or service.
3.13 Acceptance of a sponsor's product or service must not be made a condition for student or staff participation in the sponsored activity or program.
3.14 The ɬÀï·¬Board retains the right to decide whether to participate or not in system wide sponsorship.
3.15 There may be mutual benefits in ɬÀï·¬and businesses entering arrangements with a view to improving outcomes for students, ɬÀï·¬and ɬÀï·¬stakeholders. These arrangements can involve the provision of funds or services to ɬÀï·¬in return for acknowledgement or recognition.
3.16 Sponsorship is viewed as a supplement, rather than a permanent or major source of funds.
3.17 Final authority over any sponsorship agreement, sponsorship contract or full legal contract above $10,000 rests with the Chief Executive Officer in line with the ɬÀï·¬Financial Delegations and Sponsorship Procedure
4. Documentation
Legislation
Section 9 – Public sector conduct
Related Policies and Information
Independent Commission Against Corruption (2006).
5. Definitions
All terminology used in this policy is consistent with definitions in the ɬÀï·¬Definitions of Terms.
6. Policy Contact Officer
Executive Officer, Industry Engagement and Strategic Relations on 6207 4877.
Contact ɬÀï·¬Student Services on (02) 6207 3188 or email infoline@cit.edu.au for further information.
7. Procedures
This policy is implemented through the associated procedures. Authority to make changes to the procedures rests with the policy owner.
POLICY INFORMATION |
Policy No: CIT2019/1729 Approved: August 2020 Next Review: July 2024 Category: Student Policies Policy Owner: Executive Director, Industry Engagement and Strategic Relations |
PROCEDURES/DOWNLOADS |
Sponsorship Procedure (MS Word Document 181.1 KB) Attachment A - Sponsorship Letter (MS Word Document 138.3 KB) Attachment B - Sponsorship Agreement (MS Word Document 118.4 KB) |
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